The most comfortable knickers in the world are made in San Francisco. Why are they so comfortable?
Easy. They're made from stretch modal, the apparel industry standard for silky soft, breathable comfort. What is stretch modal, you ask? Well, it is somewhat of a wonder fabric - "Reconstituted Beech tree is this amazing cotton-like fabric that feels like silk, will last forever and is easy to care for."
THE BEST PAIR OF KNICKERS?
The best pair of knickers starts with the best fabric. The beech trees used to make the fabric are an eco-friendly source of material. Unlike cotton, they don't require intensive irrigation and actually improve the soil. Resistant to shrinkage, fading, and pilling, stretch modal is the best. The knickers will hold their shape and never stretch out. They are easy to care for with a standard wash and tumble dry. Without elastic, there are no panty lines to worry about. Which leads me to the conclusion that with just one pair, all my underwear insecurities can be gone forever.
So why aren't all undergarments made like this? And where can I order 50 pairs? Enter clubfife.
clubfife makes "comfy+sexy" knickers, including boyshorts, thongs, and bandeaus. The lineup also covers loungewear with camis, leggings, and yoga pants.
THE CLUBFIFE TEAM
The clubfife team includes Andrew Linton, CEO/Designer and Jasmine Blocker, VP of Sales and Marketing. Andrew moved to San Francisco from his native region of Fife, Scotland, following his passion for design all the way to California. In 1996, Andrew opened his shop Fife in San Francisco's North Beach. Years later, Jasmine met Andrew. She explains, "I bought a pair and became a believer. I then joined Andrew on his mission to get every girl in a pair of Fife Knickers."
A TRUE INNOVATOR
"While Fife opened, Andrew designed all of his clothing in the back of his shop. He began making low rise pants, around the time low-rise pants weren't in fashion yet." Andrew kept seeing undies peeking out from his customers' pants and decided to do something about it. "In 2004 Andrew took clubfife online as a site dedicated to Fife intimates and loungewear, allowing his customers around the world to purchase some knickers anytime they felt like it."
BRINGING THE DESIGN TO LIFE
All the garments are handmade in San Francisco. The fabulous stretch modal fabric is manufactured for clubfife in Los Angeles. Even with great design and the perfect material, "one of the challenges is finding experienced sewers in San Francisco. Much manufacturing has left San Francisco so it can be difficult locating what you need especially if you're just starting out. Luckily, SF Made is an amazing resource."
SF Made is a non-profit resource bringing together San Francisco based manufacturers and business owners. The SF Made website explains that it is "the only organization of its kind focused on building San Francisco’s economic base by developing the local manufacturing sector." Andrew also made use of his large network of friends and professionals after 20 years of designing and manufacturing clothes.
JOBS CREATED THROUGH MANUFACTURING
clubfife directly supports 5 jobs in California through fabric sourcing, manufacturing, printing, packaging, graphic design and photography. Jasmine and Andrew explain that they "take care of everything else with our four (sometimes overworked) hands, but it's a labor of love and hearing someone tell us our knickers are the most comfortable they've ever put on makes it all worth it."
AMERICAN MADE: THE BEST KNICKERS IN THE WORLD
"We love making our clothes here in America, as we know that everyone we support or employ is getting a decent wage. We know the actual quality of what we make, can stand behind it and we enjoy keeping our footprint small."
All photos courtesy of clubfife. Special thanks to Jasmine Blocker for sharing the clubfife story.